The masterminds behind the project wanted to embrace the Polaroid while it's still around and inspire/encourage the public to achieve lifelong goals. So, they capture a random stranger's expression the moment they are sharing what they want to do before they die, and allow them to write their dream on the Polaroid. Five, ten and twenty years later they follow up with the stranger to see if they've achieved their goal!
After pouring over their online gallery, here are (what seems to be) the world's top goals:
2. Have children
3. Be loved
4. Eat cake/party like a rockstar
Mine is vague and open-ended but this is it:
Before I die I want to do something with my life that will make my family and closest friends say, "That is exactly what she was meant to do." Oh. And the above listed #4. :)